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NOCO is a leading company in the field of portable power and battery charging technology, best known for its range of car battery jump starters. Founded in 1914, the company has a long history of innovation and has consistently pushed the boundaries of what’s possible in the realm of battery technology. NOCO’s products, including their flagship Genius Boost jump starters, are designed with safety and efficiency in mind, making them a trusted choice for motorists around the world. The company’s commitment to quality and customer satisfaction has earned it a strong reputation in the automotive industry.