Laufenn Unveils X FIT AT2 All-Terrain Tire for Versatile Drivers
According to PR Newswire, Hankook Tire America Corp., a branch of Hankook Tire & Technology, has introduced the Laufenn X FIT AT2, a new all-terrain tire designed for everyday drivers who want a blend of on-road comfort, off-road capability, and value. Officially launched on March 3, 2026, at 10:01 ET in Nashville, Tennessee, this second-generation tire improves upon the original X FIT AT with enhanced durability, versatility, and performance suitable for a wide range of light trucks and SUVs.
The X FIT AT2 covers wheel sizes from 15 to 22 inches, making it a fit for many popular vehicles in the consumer market. It also features a premium tread wear warranty, signaling confidence in its long-lasting performance for drivers who split their time between highway cruising and light off-road excursions.
Key attributes of the X FIT AT2 include:
- A tread pattern engineered to provide reliable traction in diverse conditions
- Improved ride comfort tailored for everyday driving
- Robust construction capable of tackling rough terrain without sacrificing smoothness
KC Jensen, Vice President of U.S. Passenger Car and Light Truck Sales at Hankook Tire America Corp., remarked, “The X FIT AT2 represents the next step forward for the Laufenn brand as we continue to deliver practical, dependable solutions for everyday drivers who also want the freedom to explore off-road.” He emphasized the tire’s “stronger blend of durability, versatility, and everyday comfort at an accessible value.”
As a value-driven brand under Hankook, Laufenn aims to seize a larger share of the expanding all-terrain segment by offering quality tires at competitive prices. This launch supports Hankook’s broader plan to grow its U.S. footprint through investments in technology, manufacturing, and marketing, focusing on products that emphasize safety, reliability, and environmental responsibility.
Hankook Tire America Corp. markets a comprehensive range of passenger, light truck, SUV, and commercial tires across the U.S., drawing on the global expertise of its parent company Hankook Tire & Technology, a Forbes Global 2000 company headquartered in Seoul, Korea. The introduction of the X FIT AT2 highlights ongoing innovation in the U.S. tire market, where all-terrain tires continue to attract consumers upgrading their vehicles for lifestyle flexibility and seeking affordable performance options.
