The U.S. Tire Manufacturers Association (USTMA) forecasts total tire shipments in the United States will climb to 338.9 million units in 2026. This marks a modest rise from the 336.3 million units expected in 2025, signaling steady growth in the domestic tire market despite ongoing industry challenges.
The forecast encompasses a broad range of tire categories, including passenger car tires, light truck tires, medium truck tires, and off-road tires. Data was compiled from USTMA members, who represent the bulk of tire manufacturing within the U.S. This comprehensive outlook reflects the industry’s resilience, with an annual economic impact valued at $170.6 billion and over 291,000 manufacturing jobs supported nationwide.
The slight increase in tire shipments suggests cautious optimism for 2026, likely fueled by recovering consumer demand, fleet replacement cycles, and consistent original equipment manufacturer (OEM) production levels. Industry experts see this as a positive sign for major players such as Michelin, Goodyear, and Bridgestone, particularly within the business-to-consumer retail and replacement markets.
While the report does not include direct comments from USTMA executives, the projection aligns with broader global market intelligence that anticipates growth in the tire sector worldwide. This U.S.-focused forecast carries significant implications for domestic supply chains, retail pricing, and manufacturing strategies.
Although detailed breakdowns by brand or tire segment were not provided, past USTMA reports typically show passenger tires account for roughly 60% of shipments, followed by light truck tires designed for SUVs and pickups, as well as commercial-grade tires.
Released on March 5, 2026, the timing of this projection is notable amid fluctuating global markets. It contrasts with international forecasts like Continental’s tire business objectives and a global market growth estimate reaching $272.6 billion by 2034.
For U.S. industry stakeholders, the forecast serves as a valuable tool for managing inventory, setting pricing strategies, and planning production capacity investments. It also underscores the sector’s commitment to sustainability and innovation, themes that will be prominent at upcoming events such as Tire Technology Expo 2026.
Overall, the USTMA’s outlook confirms the U.S. tire industry’s steady performance and potential for continued growth heading into next year.
